There is often something arrogant and presumptuous in the way Westerners look at the other cultures, with obviously some exceptions. And as if this was not enough it is accompanied by a mercantilist inclination, and the self-recognised right to buy everything, even culture. Ayahuasca, the sacred plant that is becoming more and more popular around the globe, does not escape from that attitude. People feel the right to use it for narcissistic experiences with the only scope to spend a different weekend or to have fun or to feel good. This is a totally disrespectful way to use a tradition cultivated by many population of the Amazon for thousand of years and very egocentric. But this is not all!